Another fun book recommendation
My sister gave me this book for Christmas, and I’ve been loving it: Made to Stick by Chip and Dan Heath. The subtitle is “Why Some Ideas Survive and Others Die.”
It’s somewhat an extension of Tipping Point by Malcolm Gladwell in that it goes deeper into the stickiness concept Gladwell introduced.
It’s been fun to read, gives great examples, and is chock full of provocative ideas.
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